Jamie Oliver partners with Tesco

Jamie and Tesco partner to provide delicious, healthier and affordable options for the nation, making it easier to eat well.

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Tesco, Britain’s biggest food business, and renowned chef and campaigner Jamie Oliver have joined forces to make it easier for the nation to eat well and live healthier lives.

Jamie and Tesco will work together to inspire customers and colleagues to cook great-value, healthier meals from scratch and celebrate fresh, tasty food every day of the week.

Jamie has created a series of healthier recipes and tips for Tesco, which will appear in store and online. Many of the ingredients from the recipes will be reduced in price and placed together for convenience for customers – with a focus on British fruit and veg.

Tesco will also offer a basket of ‘helpful little swaps’ suggestions, which – in addition to reduced levels of sugar, salt and fat – will save customers money on their shop.